Corporate AD Campaign - Energising Lives
BPCL has always believed in the core values of innovation, care and reliability. While we as a company, have constantly been innovating and pioneering efforts in every field, the future holds a lot of promise as many more planned innovations come to life.
A recent study by Brand Equity study indicates that customers have a positive outlook to companies perceived to be innovative, especially in the petroleum sector. As none of the Oil companies assumed that position so far, BPCL decided to bring its core values to the fore with this communication campaign that validates how we “Energize Lives” through innovation.