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Recession is an economic phase, which does necessitate reconsidering marketing and advertising strategies. However, this
does not have to end up in cutting on the marketing investments and advertising is one of them. It is convenient for those companies to trim down advertising that consider advertising an expense. It is easy because advertising has a lagged effect and provides momentum to sales, so the adverse effect of curtailing advertising is not apparent soon.
"Advertising is an investment, not an expense"However, it is easily understood why many people do not view advertising as an investment, but treat it as an expense. It is because advertising frequently does not represent a fixed cost, like capital expenditures, which are investments. The importance of advertising during an ‘Economic Downturn’ Don't Cut Your Advertising Budget Just Because Consumers Aren't Buying Now
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Although consumers may not actively purchase products now, they may make notes of the products they want when they have more money. In other words, although economically stressed consumers realize that they cannot purchase non-essential items in their present situations, they still have wants and desires, so they make wish lists of items they will buy later. For this reason, businesses that appeal to potential customers' feelings (wants and desires) will get their products places on those customers' wish lists. Companies who start advertising after economies improve miss out on opportunities to sell their products first. It is as if they start a race several minutes after the race moderator blew the "go" whistle: They diminish their chances of winning the race from the start and must work much harder if they want to beat others running in this race. |
In conclusion:
An economic downturn or recession is no excuse to not advertise your products.
After all, recessions eventually end, and economic situations eventually improve, so it is in a business' best interests to continue advertising and branding its products during recessions.
Source :
http://marketingmirror.wordpress.com/2008/12/07/advertising-in-recession/
http://www.allbusiness.com/marketing-advertising/advertising/260415-1.html
http://www.associatedcontent.com/article/909393/the_importance_of_advertising_during_pg2_pg2.html?cat=35
Janmasthami | ||||||||||
Kheer | ||||||||||
Janmashtami festival is dedicated to Lord Sri Krishna to commemorate his birth ceremony.Apart from various rituals and customs, on the birthday of Lord Krishna, all his devotees prepare various kinds of sweets and dairy products to welcome him. One of the most commonly prepared dairy products on this day is the kheer. | ||||||||||
Ingredients: | ||||||||||
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Recipe taken from : http://festivals.iloveindia.com/janmashtmi/doodhachi-kheer.html |
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Recipe taken from : http://festivals.iloveindia.com/janmashtmi/singhare-puri.html | ||||||||||
Ganesh Chaturthi Special Recipes | ||||||||||
Ganesh Chaturthi, the birth anniversary of Lord Ganeshji, is celebrated with great pomp and show in India. There are a variety of sweets made on this occasion, with the most popular one being Modak. The worshippers visit Ganesh temples on this day, to perform Puja and offer many other sweets and milk to idols of Lord Ganeshji. |
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Modak (Sweet dumplings) | ||||||||||
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Dilli Aloo Kachalu Chaat | ||||||||||
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Method | ||||||||||
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To serve transfer the mixture into a serving bowl, garnish with ginger strips and serve immediately. | ||||||||||
Recipe taken from : http://www.sanjeevkapoor.com/Recipe.aspx?RecipeId=3561&Header=Searched%20Recipe&MenuId=0 | ||||||||||
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Source :
http://www.virgingalactic.com/htmlsite/news.php http://www.virgingalactic.com/htmlsite/index.php http://www.gizmodo.com.au/2008/01/virgin_galactic_unveils_spaceships_thatll_take_passengers_up_in_2009-2/ http://www.universetoday.com/2008/01/23/virgin-galactic-unveils-spaceshiptwo/ http://news.bbc.co.uk/2/hi/science/nature/7205445.stm |
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Source : http://www.jaguar.in/ | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Top 7 Tips to Monsoon Proof Your Car | |
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How to clean and inspect a disc brake caliper Clean all metal parts with isopropyl alcohol. Then clean out and dry the grooves and passageways with compressed air. Make sure the caliper bore and all component parts are thoroughly clean. Check the cylinder bore and piston for damage or excessive wear. Replace the piston if it is pitted or scored or if the chrome plating is worn off. How To Get Rid Of Musty Smell From The Air Conditioner |
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Source : http://www.carazoo.com/article/2908200803/Top-7-Tips-to-Monsoon--Proof-Your-Car http://www.autorepairprinciples.com/2009/06/cleaning-and-inspection-of-disc-brake-caliper/ http://tips.maxabout.com/tid13461/car-maintainance-how-to-get-rid-of-musty-smell-fro |
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Tips to take care of yourself during monsoons The cool showers are refreshing but they bring with them an increased susceptibility to a lot of diseases that are peculiar to the monsoon.
From the point of view of Ayurveda To maintain normal digestive power |
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Source : http://timesofindia.indiatimes.com/articleshow/3177314.cms | |||
What causes a rainbow? | |||||
As light is made up of a collection of many colors: red, orange, yellow, green, blue, indigo, violet. That is why a prism can take in white light on one side and produce its own mini-rainbow on the other side. To understand rainbows, you have to start by understanding what is happening inside a prism to let it separate white light into its colors. The dispersion of colors in a prism occurs because of something called the refractive index of the glass. Every material has a different refractive index. When light enters a material (for example, when light traveling through the air enters the glass of a prism), the difference in the refractive index of air and glass causes the light to bend. The angle of bending is different for different wavelengths of light. As the white light moves through the two faces of the prism, the different colors bend different amounts and in doing so spread out into a rainbow. Fascinating Facts About the Natural Healing Power of Bananas
Shoe Polish - want a quick shine on your shoes? Take the inside of the banana skin, and rub directly on the shoe. Finish with dry cloth. Amazing fruit! So, a banana really is a natural remedy for many ills. Perhaps it's time to change that well-known phrase so that we say, 'A banana a day keeps the doctor away!' Source: http://science.howstuffworks.com/question41.htm http://www.thethinkingblog.com/2008/02/20-fascinating-facts-about-natural.html |
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