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BUILDING A STRONGER CONNECT WITH OUR CUSTOMERS
In the Lubes Bazaar market, the Retailer or Counter Shops are the point at which the customer directly comes in contact with the brand. Retailers typically stock a large number of brands, and for our product (MAK) to stand out, a strong brand visibility at this point shall help create recall.
Shops are typically cluttered, with a number of Lube OMCs putting up Flex Boards, Point of Sale Units, Display Racks etc. As part of our strategy to promote MAK’s visibility at the ground level we have converted many shops.
The advantages of this initiative are: