Lang
Font
Screen Reader
TOUCHING LIVES ACROSS SEGMENTS
Walk into even a small retail vender of automobile products in a city, town or a rural area, and you would easily find MAK Lubricants displayed prominently on shelves. Accessibility of the product range across the nation is one more strength of MAK Lubricants. Available across the 13,900-strong network of Bharat Petroleum retail outlets, MAK Lubricants are marketed by 700+ automotive, industrial and rural distributors, having presence at thousands of retail counters, exclusive MAK Lube Shoppes and auto spare part shops, workshops and garages. Through a virtually omnipresent off-the-shelf availability, MAK Lubricants have been easily accessible to its millions of customers across automobile and industrial segments.
This is one/two-day event is held at retail outlets or open markets where consumers are offered attractive propositions to choose from. The offers range from education kiosks on lubricants, free oil changes, attractive assured gifts and sweepstakes. This also forms a collaborative platform for Dealers and Distributors to create cross-selling opportunities. While each sales officer conducts at least one ODW per month currently, many of our dealers repeat such events on their own as follow-up programmes.
Mechanic enrolment programmes are regularly conducted across domestic geographies to impart technical knowledge on lubricants. Select mechanics are the advanced to the next level where they are imparted further training and get to visit the Refinery, R&D and Blending plant. This unique Mechanic engagement programme called as ‘MAK Manthan’ successfully creates multiple Brand Ambassadors in different parts of the country.
Lubrication practices vary from industry to industry. However, there is usually one common resources to manage maintenance and lubrication. In order to keep them updated and informed about latest developments and lubes-handling practices, the BPCL MAK brand conducts technical seminars via in-house faculties at various potential industries.
In an effort to connect with larger audiences, MAK Lubricants participates in several industrial exhibitions. Such events present the perfect opportunity for MAK to reach out to industrial customers. Apart for being able to impart information to customers one-on-one, events such as the Krishi Mela and Kisan Mela give us the opportunity to educate rural consumers on lubricants, while showcasing our expertise in spray oils for fruits, vegetables, rubber etc.
Experience MAK right at your doorstep as the MAK team and their counterparts arrange for oil-changing campaigns at a location nearest to you. Be it industries or large housing complexes, the sheer availability of quality products at a convenient place and time has become an instant hit and is much sought after.
Taking the customer service paradigm even further, value-added quality assurance services like oil condition monitoring in industries, lube mobile labs for ‘Quality and Quantity’ (Q&Q) checks at fuel stations and industries, as well as product testing services at our NABL-accredited labs create differentiation and inspire customers’ trust.
MAK Lubricants is confident of making a sustained impact with its substantial and sustained efforts and investments. MAK aims to synergise the business between channels, improve quality and quantity standards, invest in R&D for new product developments and aggressively build brands that result in maximising value addition for both the business and its customers.