Online Retail Giant, M/s Amazon inks a deal with BPCL
27 Nov 2014 | BPCL Update
Bharat Petroleum gained a foothold in online retail space by partnering with the world’s largest online (B2C) retailer AMAZON. An agreement was inked between BPCL’s ARB, Retail set up and Amazon’s ATSPL (Amazon’s Indian arm in Logistics) for setting up “Pick Up store” initiative at select BPCL retail outlets across the country .This unique initiative which was a part of recommendations of FDI task force has been tried for the very first time by an online player in India and during its pilot implementation across few BPCL Retail Outlets in Mumbai and Delhi, a whopping number of 4000 packages have been delivered at BPCL ROs in 9 months.
The initiative works on the philosophy that an online shopper can select BPCL retail outlet (only the ones approved by Amazon & BPCL) as a delivery point and get the package delivered there. He/She can then get the package picked up at his/her convenience. This comes in handy for shoppers who work late and travel a lot or those who do not wish to receive packages at their residential or office address. Enthused by the pilot performance, it was decided to expand the initiative across the network.
Ms. Carmen D’Costa, GM-Brand &ARB, Retail and Mr. Sandeep Yadav of Amazon sealed the deal on 3rd November 2014 by signing an agreement for a period of 3 years.The initiative is expected to roll out is planned in Bangalore, Hyderabad, Ahmadabad along with additional locations in cities of Mumbai (MMR) and Delhi (NCR).