BPCL Partners with Bounce Infinity to Launch "eDrive Stores" to Accelerate EV Adoption
21 Jun 2024 | BPCL
Bharat Petroleum Corporation Limited (BPCL), a Maharatna and India’s second-largest government-owned downstream oil producer, proudly announces its strategic partnership with Bounce Infinity, India's pioneering made-in-India electric scooter manufacturer. This collaboration aims to strengthen electric vehicle (EV) adoption across the country through the launch of innovative “eDrive stores” at select BPCL retail outlets.
The new BPCL “eDrive stores” will be multi-brand hubs for the retail sale of electric two-wheelers, strategically located at BPCL retail outlets. These stores are designed to make EVs more accessible and to raise awareness among aspiring EV customers. For the first time, consumers will be able to purchase electric two-wheelers directly at BPCL fuel stations, facilitating a smooth transition from internal combustion vehicles to electric vehicles.
This collaboration leverages BPCL's extensive network to transform select fuel stations into EV hubs where consumers can purchase, experience, and test ride Bounce Infinity's electric scooters. The eDrive stores will be operated by Bounce Infinity or through BPCL’s dealer network, ensuring a seamless customer experience. Each outlet will be equipped with charging points, making it convenient for customers to charge their vehicles on-site.
This initiative opens up exciting opportunities for BPCL dealers to become integral parts of the EV revolution, staying relevant in the evolving ecosystem. Bounce Infinity will provide marketing support, inventory management, and training to BPCL’s dealers operating eDrive stores, ensuring consistent product availability and enhancing customer satisfaction.
By targeting the large base of petrol two-wheeler owners who come to refuel at BPCL stations, this partnership aims to encourage a seamless transition to EVs. It marks a pivotal step in expanding BPCL’s market presence in India’s burgeoning EV sector. Strategic placement of eDrive stores at BPCL’s extensive network of retail outlets will increase visibility and customer engagement, solidifying BPCL’s role in promoting sustainable mobility solutions.
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